Blog

The Water, The Hose, and the Proposal

It’s an often-used metaphor: funders want to pay for the water to put out a fire, but not the hose it takes to deliver the spray. How to make a compelling case for general operating support?

The Doctor Will See You Now

Routine medical exams almost always measure a number of vital signs: temperature; pulse rate; blood pressure; respiration. Often, too, there’s height and weight, questions about changes, an overall assessment. Nonprofits might borrow this approach.

A Few Words About Word Limits

Everybody from Voltaire to Bill Clinton is credited with the quip: “If I had more time I would have written a shorter letter.” The truth buried in the quip is one that contemporary proposal writers grapple with. Many foundation application forms now routinely ask for the whole story, complete with details, in a 100-or-500-word box. It’s so easy to rattle on and on about your program, so hard to say it succinctly.

How Long is a Long-Range Plan?

Nonprofits know they need plans. Like any other organization, they have goals and objectives, work to do, resources to gather and manage. This doesn’t happen in a vacuum or on the spur of the moment. It happens as the result of a planning process—deciding where you want to be at some date in the future, and how you want to get there.

The Problem Statement

They say be sure you’re asking the right questions before you start to spell out your answers. “They” must have been thinking about a persuasive proposal. It’s important to frame the problem, the challenge or the opportunity first, and then go about telling how you’ll address it.

You are here