Proposal as the Tip of the Iceberg
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There’s a lot of blood, sweat and tears involved in creating a compelling, persuasive and fundable proposal. No wonder nonprofits put a lot of eggs in that basket. At the risk of a ticket from the metaphor police, maybe we need to spend more time caring for the chickens and ensuring that those eggs are well-nourished. A lot of work needs to be done before, and in preparation for, a terrific proposal. These are some of the important elements of the iceberg which lie below the surface.