Dealing With the Press

CLASSIC ARTICLE - Good publicity is a key to gaining support for your cause, bolstering membership, even raising more money. But too many nonprofits fail to make the most of their publicity opportunities--or fail to recognize an opportunity when it comes along. Veteran communications consultant Richard Beamish explains why the press needs you as much as you need them. He illustrates the ins and outs of dealing with the news media, and shows how to work with the press to make your presence known in the community, influence public policy, and enhance your organization's image.