Get Funding.
Create Change.
You are here
How to Conduct a Focus Group
Printer-friendly version
CLASSIC ARTICLE - Politicians and marketers use focus groups to structure campaigns. Nonprofits can use them too--to connect with the communities they serve. Judith Sharken Simon offers a 10-step guide to planning and conducting focus groups. She shows how to get the job done efficiently and how to make the most of what you learn.